well travelled app | terms of use
Last updated: May 5, 2026
These Terms of Use ("Terms") form a binding agreement between you and Emille Rosa Ltd, an Irish company with registered office at 192 South Circular Road, Dublin 8, D08 RD0X, Ireland, and Companies Registration Office (CRO) number 739102 ("Well Travelled", "we", "us", or "our"). They govern your access to and use of the Well Travelled mobile application (the "App").
By downloading, installing, accessing, or using the App, you confirm that you have read, understood, and agree to be bound by these Terms and our Privacy Policy. If you do not agree, do not use the App.
The App is developed and operated on our behalf by Ghost Ship Serviços em Tecnologia da Informação Ltda ME (CNPJ 08.650.890/0001-99), our service provider and data processor. Ghost Ship is a third-party beneficiary of these Terms as set out in Section 19.
These Terms apply only to the App. Our website, store, magazine, community membership, and Substack newsletter are governed by separate terms.
1. Overview
The Well Travelled App is a creative tool that allows users to:
Enter travel-related information (such as destinations, dates, and short text)Generate template-based digital stickers from those inputs, rendered locally on the user's deviceExport stickers for use on Instagram Stories and other social media
The App is currently free. We may introduce paid features in the future.
2. Eligibility
You must be at least 16 years old to use the App. If you are under the age of majority in your jurisdiction (18 in Ireland and Brazil; varies elsewhere), you may use the App only with the consent and supervision of a parent or legal guardian who has read and accepts these Terms on your behalf.
By using the App, you represent that you meet these requirements.
3. Your Account
You may need to create an account to use certain features. You may register using email and password, or via Apple, Google, or Instagram sign-in.
You agree to:
Provide accurate, current, and complete information when registeringKeep your account credentials confidentialNotify us immediately at dpo@welltravelled.global of any unauthorized use of your accountNot share, sell, or transfer your accountNot create accounts using automated means or to circumvent suspensions, bans, or quotas
You are responsible for all activity that occurs under your account.
4. License to Use the App
We grant you a limited, personal, non-exclusive, non-transferable, non-sublicensable, revocable license to install and use the App on devices you own or control, solely for your personal, non-commercial use, subject to these Terms.
You may not:
Copy, modify, or create derivative works of the AppReverse engineer, decompile, or disassemble the App, except to the extent expressly permitted by applicable lawRent, lease, lend, sell, sublicense, or distribute the AppRemove or alter any proprietary noticesUse the App for any unlawful purpose
5. Stickers and License to You
When you generate a sticker using the App, we grant you a worldwide, royalty-free, non-exclusive, non-transferable license to use the sticker for personal, non-commercial purposes, including sharing it on your own social media accounts.
You may not:
Sell, license, or otherwise commercially exploit stickers generated by the AppUse stickers in advertising, branded content, sponsored posts, or any commercial campaign without our prior written permissionClaim authorship of the underlying templates, designs, fonts, illustrations, or trade dressRemove any attribution, branding, or watermarks we include in or with the stickersUse stickers to imply an endorsement, partnership, or association with Well Travelled or any third party
The underlying templates, designs, illustrations, fonts, layouts, and other creative elements remain the property of Emille Rosa Ltd and/or its licensors at all times.
6. Your Content and License You Grant to Us
The App allows you to submit text, dates, location names, and other inputs (collectively, "User Content").
6.1 Ownership
You retain ownership of your User Content.
6.2 License to Us
By submitting User Content to the App, you grant Emille Rosa Ltd a worldwide, royalty-free, non-exclusive, sublicensable, transferable, and perpetual license to host, store, process, transmit, reproduce, modify, adapt, translate, create derivative works from, and analyze your User Content for the following purposes:
Operating, providing, securing, and improving the AppGenerating stickers for youImproving our templates and developing new featuresTraining, fine-tuning, evaluating, and improving artificial intelligence and machine learning models we may develop or use, including models that may continue to exist after your User Content is deleted from your accountGenerating anonymized and aggregated datasets for research, analytics, public reporting, and the development of new products and servicesDetecting fraud, abuse, and violations of these TermsEnforcing these Terms
This license survives the deletion of your User Content and the termination of your account, but only with respect to anonymized derivatives, aggregated datasets, and any AI/ML models that no longer contain personally identifiable data.
6.3 Optional Uses Requiring Your Separate Consent
We will only do the following with your separate, informed consent (which you can withdraw at any time):
Use identifiable User Content (such as travel content that includes recognizable personal details) in marketing materials, case studies, social media, or testimonials
6.4 What We Do Not Do
We do not sell or license your identifiable User Content to third parties for their independent commercial purposes.
6.5 Your Representations About User Content
You represent and warrant that:
You own or have all necessary rights to the User Content you submitYour User Content does not infringe any third party's intellectual property, privacy, publicity, or other rightsYour User Content does not violate these Terms or applicable lawIf your User Content references or depicts another person, you have any necessary permission from them
7. Acceptable Use
You agree to use the App only for lawful purposes and in compliance with these Terms. You will not, and you will not use stickers generated through the App to:
Promote or facilitate illegal activityPromote, glorify, or incite hatred, harassment, racism, discrimination, or violencePromote sexually explicit, abusive, or graphic contentDefame, harass, threaten, intimidate, or impersonate any personPromote scams, fraud, phishing, or deceptive practicesInfringe the intellectual property, privacy, publicity, or other rights of any third partyUse other people's logos, brand assets, copyrighted images, or registered trademarks without authorizationUse the App or its outputs to create misleading content or misinformationAttempt to manipulate, deceive, reverse-engineer, probe, or abuse the App or our infrastructureUpload malware, viruses, or other harmful codeScrape, crawl, or extract data from the App by automated meansCreate multiple accounts to circumvent suspensions, quotas, or restrictionsResell, redistribute, or commercially exploit any part of the App or its contentInterfere with or disrupt the App's functionality, infrastructure, or securityUse the App in violation of any applicable export control or sanctions law
We may, but are not obligated to, review User Content and stickers shared in connection with the App to enforce these Terms. We may remove any User Content and suspend or terminate any account at our discretion as set out in Section 13.
8. Reporting Abuse and Copyright Complaints
8.1 Reporting Objectionable Content or Conduct
If you become aware of User Content, stickers, or user conduct that violates these Terms, please report it to dpo@welltravelled.global. We aim to review reports within 24 hours of receipt. We may remove content or take action against users at our discretion.
8.2 Copyright Complaints
If you believe content available through the App infringes your copyright, please send a notice to dpo@welltravelled.global including:
Your contact informationA description of the copyrighted work you claim has been infringedA description of where the allegedly infringing material is locatedA statement that you have a good-faith belief that the use is not authorizedA statement, under penalty of perjury, that the information in your notice is accurate and that you are the copyright owner or authorized to act on the owner's behalfYour physical or electronic signature
We will respond to valid notices in accordance with applicable law, which may include removing or disabling access to the allegedly infringing material.
9. Intellectual Property
All rights, title, and interest in and to the App, the Well Travelled name and logo, sticker templates, designs, illustrations, fonts, software, graphics, and other content (excluding User Content) are owned by Emille Rosa Ltd or its licensors and are protected by intellectual property laws.
The Well Travelled brand and intellectual property are owned by Emille Rosa Ltd. Ghost Ship operates the App under license from Emille Rosa Ltd and acquires no rights in the brand.
Nothing in these Terms transfers any of those rights to you, except for the limited licenses expressly granted in Sections 4 and 5.
10. Future Subscriptions and Purchases
We may introduce paid features through auto-renewing subscriptions or one-time purchases in the future. If we do:
In-app purchases will be processed through Apple In-App Purchases and billed to your Apple ID. Subscriptions will renew automatically unless canceled at least 24 hours before the end of the current periodPricing, renewal terms, and cancellation instructions will be disclosed within the App at the time of purchaseYou can manage or cancel subscriptions through your Apple ID settings: https://support.apple.com/en-us/HT202039Refunds for App Store purchases are handled exclusively by AppleDeleting the App does not cancel your subscriptionWhere required by applicable consumer protection law, you will retain mandatory rights of withdrawal
We may change subscription prices for new billing periods. We will provide at least 30 days' advance notice of any price change affecting your renewal, and you may cancel before the new price takes effect.
11. Advertising
The App may display third-party advertising in the future. We may also use device identifiers and aggregated audience data to advertise the App on third-party platforms (such as Meta and TikTok). We are not responsible for third-party ad content. Our use of advertising is described further in our Privacy Policy.
12. Third-Party Services
The App relies on third-party services, including without limitation Apple, Google (Firebase), Meta, TikTok, Instagram, and our hosting and email providers. Your use of those services may be subject to their own terms and policies, and we are not responsible for them. We may add, change, or remove third-party services at any time.
13. Suspension and Termination
13.1 Termination by You
You may stop using the App at any time and may delete your account from within the App or by contacting dpo@welltravelled.global. If you have an active subscription (when offered), you must cancel it separately as described in Section 10.
13.2 Termination by Us
We may, at our sole discretion and with or without prior notice:
Issue a warningLimit, suspend, or terminate your access to the AppRemove, restrict access to, or refuse to display User ContentRefuse to provide future service
We may take any of these actions if we reasonably believe you have violated these Terms; engaged in conduct that is harmful, abusive, or fraudulent; created risk to other users, our staff, our service providers, or our infrastructure; or for any other legitimate business reason.
13.3 Effect of Termination
If your account is terminated for cause due to a violation of these Terms, you are not entitled to a refund except as required by applicable law. The license you grant in Section 6.2 survives termination as set out in that section. Any stickers you have already exported may continue to be used by you in accordance with Section 5, subject to these Terms continuing to apply to that use. Sections 5, 6, 8, 9, 14, 15, 16, 17, 18, 19, and 20 survive termination.
14. Changes to the App and These Terms
We may update, modify, or discontinue features, content, or services at any time. We may also update these Terms from time to time. When we do, we will revise the "Last updated" date and, for material changes, provide reasonable advance notice (for example, by email or in-app notification). Your continued use of the App after changes take effect means you accept the updated Terms. If you do not accept the updated Terms, you must stop using the App.
15. Disclaimers
To the maximum extent permitted by applicable law:
The App is provided "as is" and "as available", without warranties of any kind, whether express, implied, statutory, or otherwise, including any warranties of merchantability, fitness for a particular purpose, accuracy, non-infringement, uninterrupted operation, or freedom from errors or harmful components.
We do not warrant that:
The App will meet your requirementsThe App will be uninterrupted, secure, or error-freeAny defects will be correctedStickers generated by the App will be free of typographical or visual errorsThe App will be compatible with all devices
This Section does not exclude or limit any warranties or rights that cannot be excluded or limited under applicable law, including mandatory consumer protection rights.
16. Limitation of Liability
To the maximum extent permitted by applicable law:
In no event will Emille Rosa Ltd, Ghost Ship Serviços em Tecnologia da Informação Ltda ME, or any of their respective affiliates, officers, directors, employees, contractors, or service providers be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, data, goodwill, or business interruption, arising out of or related to the App or these Terms, even if we have been advised of the possibility of such damages.
Our total aggregate liability for all claims arising out of or related to the App or these Terms will not exceed the greater of:
(a) the total amounts you paid to us in the 12 months immediately preceding the event giving rise to the claim, or (b) EUR €100.
This Section 16 does not limit liability that cannot be limited or excluded under applicable law (including, where applicable, liability for fraud, willful misconduct, gross negligence, or under mandatory consumer protection law).
17. Indemnification
To the maximum extent permitted by applicable law, you agree to defend, indemnify, and hold harmless Emille Rosa Ltd, Ghost Ship Serviços em Tecnologia da Informação Ltda ME, and their respective affiliates, officers, directors, employees, contractors, and service providers from and against any claims, damages, liabilities, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:
Your User ContentYour use of any sticker generated by the App, including any commercial use prohibited by Section 5Your use of the AppYour violation of these TermsYour violation of any third party's rights, including intellectual property, privacy, or publicity rightsYour violation of applicable law
18. Apple App Store Additional Terms
If you downloaded the App from the Apple App Store, you acknowledge and agree:
These Terms are between you and Emille Rosa Ltd (and Ghost Ship as service provider and third-party beneficiary), not Apple. Apple is not responsible for the App or its contentThe license granted to you for the App is limited to a non-transferable license to use the App on Apple-branded products that you own or control, as permitted by the Apple Media Services TermsApple has no obligation to provide maintenance or support for the AppIf the App fails to conform to any applicable warranty, you may notify Apple, and Apple will refund the purchase price (if any) for the App; to the maximum extent permitted by law, Apple has no other warranty obligation regarding the AppApple is not responsible for addressing any claims by you or a third party regarding the App, including product liability claims, claims that the App fails to conform to legal requirements, or claims under consumer protection or similar legislationApple is not responsible for the investigation, defense, settlement, or discharge of any third-party claim that the App or your use of it infringes that third party's intellectual property rightsYou represent that you are not located in a country subject to a U.S. government embargo or designated as a "terrorist supporting" country, and that you are not on any U.S. government list of prohibited or restricted partiesApple and its subsidiaries are third-party beneficiaries of these Terms and have the right to enforce them against you
19. Ghost Ship as Third-Party Beneficiary
Ghost Ship Serviços em Tecnologia da Informação Ltda ME, the developer and operator of the App, is a third-party beneficiary of these Terms. Specifically, the disclaimers in Section 15, the limitation of liability in Section 16, the indemnification in Section 17, and any other provision that expressly benefits Ghost Ship may be enforced by Ghost Ship directly against you.
20. Governing Law and Jurisdiction
These Terms are governed by the laws of Ireland, without regard to conflict-of-law principles, and excluding the United Nations Convention on Contracts for the International Sale of Goods.
You and Emille Rosa Ltd agree to submit to the exclusive jurisdiction of the courts of Ireland for any dispute arising out of or related to these Terms or the App, except where mandatory consumer protection law gives a consumer the right to bring proceedings in their place of residence (in which case both that local jurisdiction and the courts of Ireland will have non-exclusive jurisdiction).
21. General Provisions
Entire Agreement. These Terms, together with the Privacy Policy and any policies referenced in them, constitute the entire agreement between you and us regarding the App and supersede all prior or contemporaneous agreements.
Severability. If any provision of these Terms is held to be invalid or unenforceable, the remaining provisions remain in full force and effect.
No Waiver. Our failure to enforce any provision is not a waiver of our right to do so later.
Assignment. You may not assign or transfer these Terms or any rights under them without our prior written consent. We may assign these Terms to an affiliate or in connection with a merger, acquisition, reorganization, or sale of assets.
Force Majeure. We are not liable for any failure or delay in performance caused by events beyond our reasonable control, including natural disasters, war, terrorism, riots, embargoes, acts of civil or military authorities, fire, floods, accidents, strikes, or shortages of transportation facilities, fuel, energy, labor, materials, or telecommunications or internet service.
Notices. We may give notices to you by email, in-app notification, or by posting on our website. You may give notices to us at dpo@welltravelled.global.
Language. These Terms may be translated into other languages for convenience. In case of conflict between versions, the English version prevails, except where local law requires otherwise.
22. Contact
For questions about these Terms:
Emille Rosa Ltd 192 South Circular Road, Dublin 8, D08 RD0X, Ireland CRO: 739102 Email: dpo@welltravelled.global
For privacy questions, see our Privacy Policy.
© 2026 Emille Rosa Ltd. All rights reserved.